In America, size matters. The bigger you are, the more power you have, especially in the business world.
Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.
In Beer Tycoon has something to do: to create his beer empire to build a brewery, set marketing policy of the company and even invent a unique beer. You can own place the equipment in each production building, hire staff and to combat greedy rivals. And only then, relax with a glass of beer, contemplate the results of their work - take off your new beer empire.
Based on the memoir of the same name, I Hope They Serve Beer In Hell is a grand, farcical, road-tripping romp in the vein of National Lampoon’s Vacation and Road Trip, but updated with the crass, guy’s-night-out humor of Role Models and The
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