Mr. Incredible (A.K.A. Bob Parr), and his wife Helen (A.K.A. Elastigirl), are the world s greatest famous crime fighting superheroes in Metroville. Always saving lives and battling evil on a daily basis. But fifteen years later, they have been forced to adopt civilian identities and retreat to the suburbs where they have no choice but to retire of being a superhero and force to live a normal life with their three children Violet, Dash and Jack Jack (who were secretly born with superpowers).