Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia.
Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia s lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base.

To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia s leadership, Winning Across Global Markets reveals the remarkable story of Nokia s resilience and endurance. Shows how Nokia s flexibility and focus on its people and local markets drive its distinct global approach.

* Includes exclusive interviews with Nokia s senior executives and key partners
* Provides a roadmap for developing, capturing, and sustaining global advantage

This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today s ever-changing world.