If the Web is to be truly World-wide, web sites cannot be designed with cookie-cutter templates with a one style fits all attitude. Rather, the web site must resonate with the cultural context it operates in and to do this what is needed is not cosmetic localization, but rather cultural customization --the topic of this book. Too often, one is confronted with web sites that are do not account for their intrinsic global access and potential appeal. Professors Singh and Pereira provide interested readers with a methodology to achieve cultural customization for their web site based on solid empirical research achieving that rare balance of rigor and relevance. Examples are used throughout the book to emphasize arguments and the book is accessible to readers at various levels. This is a must-read for anyone who wants to build brands in a global online marketplace.