“Sour Patch is the #1 all sour candy brand in the U.S. but there is so much more to these iconic characters than just their sour exteriors and sweet interiors,” said Sebastian Genesio, Marketing Director for Sour Patch. “Bringing our ‘lost kids’ to life in video game form will add a new dimension to these lovable snacks. We feel this video game will resonate strongly with our core audience of teens and young adults.”