The McGraw-Hill 36-Hour Course: Online Marketing

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A crash course on the most dynamic marketing platform today!

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It?s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:

Content marketing and blogging
Social media marketing
Web analytics
Search Engine Optimization (SEO )
E-mail marketing
Online Public Relations
Earn a Certificate of Achievement Through A Free Online Examination!

The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You?re already on your way to Web marketing mastery!

Table of contents
Chapter 1. Building a Web Marketing Foundation
Chapter 2. Planning the Web Site
Chapter 3. Building a Web Site
Chapter 4. Content Marketing
Chapter 5. Blogging
Chapter 6. Social Media Marketing
Chapter 7. Web Analytics
Chapter 8. Search Engine Optimization
Chapter 9. Online Advertising/Search Engine Marketing
Chapter 10. Email Marketing
Chapter 11. Online Public Relations
Chapter 12. Managing Multi-Tasking Web Marketing
Book Details

Paperback: 272 pages
Publisher: McGraw-Hill (December 2010)
Language: English
ISBN-10: 0071743863
ISBN-13: 978-0071743860

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