Persuasive UX: The Power of Self-Image
Audio: aac, 44100 Hz, stereo | Video: h264, yuv420p, 1280x720, 29.97 fps |
22m 27s | Intermediate Mar 20, 2014 | 224 MB
Companies create desire by implying their products will make us happier and more popular, like the celebrities that promote them. And while you might not be able to hire an athlete or movie star for your next campaign, you too can tap into self-image with the right persuasive design techniques. Chris Nodder leads you through this fascinating aspect of user experience in this installment of Persuasive UX.
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