Dr Joanna Martin is an internationally acclaimed speaker and sought-after educator who has taught over 55,000 people on three continents. She is one of the world’s most successful and inspirational speakers having taken her own business from stand still to 7 figures, and two countries, in 12 months. She is widely regarded as a Lifestyle Design Specialist.She started her working life as a medical doctor, then an actor before launching her career as a speaker. She now runs what she calls “The Ultimate Lifestyle Business”.Spend more than a moment with Joanna you will never forget her! She is one of the most entertaining speakers in the field of entrepreneurialism and personal development. She was trained at the prestigious “Actors Centre Australia”, where other alumni include Hugh Jackman and Nicole Kidman. And it is her odd mix of being intelligent enough to pull off first class honours in medicine combined with her irreverent performer’s attitude that make her presentations and interviews truly unique and life-changing. She brings a quirky and feminine approach to an industry dominated by men.
Joanna’s corporate clients include ANZ Bank, Fairfax Publishing and eBay; and her students include successful 7-figure speakers such as:
and numerous publicly recognised clients who prefer to keep their work with Joanna confidential.
Now based between London and Melbourne, she trains entrepreneurs and professional women in lifestyle design, entrepreneurship and presentation skills. With her partner Greg, through their business, Shift Lifestyle they provide strategy and support for business owners who want to join the “Lifestyle Revolution” and build a life, not just a living.
A More Personal Reflection From Joanna…
OK- so this version is written in the first person. It has often struck me as odd that most people write biographies in the third person- but you’re here because you want to get to know me a little better… so allow me to fill you in.
Dr Joanna Martin: Speaker and Lifestyle Design SpecialistI was born with a bizarre belief system. For some reason it made sense to me that one should be able to do what they loved for a living, and get rewarded magnificently for it. I could never understand people who tolerated things that they didn’t like. “If you don’t like it, change it” has been my motto from a young age.
What’s more, business was in my blood stream from the get go. As the oldest child of two pharmacists, I was brought up on the dispensary floor of a 7-day-a-week pharmacy, where I learnt the value of hard work.
My own first business was selling my mother’s overgrown zucchinis at a road side stall with my sister Kath- the first lesson I ever had in the importance of marketing to sell a product. However my painfully shy ways prevented me from embracing too much in the way of success too early. Always pushing Kath ahead of me to do the talking, answer the phone, or take the blame- I preferred to be in the background rather than the centre of attention.
As a classic smart kid, I excelled at school without too much effort. I was a bit of a nerd, it’s true. Being blessed with a good memory and almost enough personality to keep me out of trouble with the cool kids, I did OK. But my shyness persisted until my grade 6 teacher saw fit to cast me in the lead role of the school play: “Mulga Bill”.
In a true case of “sink or swim” I got on with the role, and before long had discovered a way I could be the centre of attention, without having to put my true self on the line: acting. Give me a character and it seemed I could be whoever you needed me to be. But the social paralysis continued as I was still pretty bad at just being me.
A decision as an 8 year old (having just discovered that Pediatrician meant “doctor for kids”) led to series of events that wound up with me enrolled in a medical degree at the age of 18 and with a personality crisis on my hands. Desperate to be an actor, but submitting to the common sense “at least you’ll have something to fall back on” reasoning- I found my way through 6 years of medical school at the University of Tasmania, graduated with 1st class honors and survived my year as an intern.
Through a life-changing experience on the oncology ward I made the first deliberate, conscious choice of my life. Bewildered with the work load of medicine, and frustrated with the lack of passion I had for the field, I made a promise to myself: at the end of the year I would either have directed a play or auditioned for drama school. Being a true overachiever, I did both. And December saw me accepting a position at the prestigious “Actors Centre Australia” (other alumni include Hugh Jackman and Nicole Kidman).
Despite protestations from grandparents and well-meaning doctors, I left my medical career to follow my heart on the stage. And this moment marked a true shift in the way my life was led from then on.
Drama school was as one would expect- fun, enlightening, and full of crazy opportunities that a socially inept Tasmanian had not really had the chance to experience. I was grateful for the opportunity to play characters such as “Olga” in Chekhov’s Three Sisters, and “Launce” in The Two Gentlemen of Verona, and to discover a lifelong passion for dance.
Being a forward thinking drama school, ACA introduced me to the field of personal development. Unbelievable in every way, I could not comprehend that there was an entire industry devoted to giving names to and teaching things that I had been saying to my friends and family for over a decade. But exciting and full of promise it was- and I was sufficiently inspired to trade my dreams of acting, to being quite another sort of performer altogether.
I started my first business as a life coach, and through a series of happy coincidences (and damn dedicated study of marketing) was quickly approached by some of the movers and shakers of Sydney’s business scene. My odd mix of being intelligent enough to pull off a medical career, with my irreverent performer’s attitude made me quite memorable in the field of communications and transformation. This meant that before long I was consulting to companies such as ANZ bank, John Fairfax Publishing and Ebay. As well as working with individual small business owners and lesser known, but very successful firms in the Sydney business scene.
At this time I was invited to work as Head of Research and Training for the fastest growing personal development company on the international stage, and it was in large part due to my contributions that it grew in both market reach and revenue as quickly as it did. In my final year with the company, our Australian partners achieved the position as Business review Weekly’s 13th fastest growing company in Australia, and the global reach extended from USA, UK and Australia to include Ireland and New Zealand as well.
In that period of time I spent thousands of hours on the stage perfecting my skills as a platform speaker in front of literally tens of thousands of participants on 3 different continents. Once established I turned these skills into systems which were taught to our new trainers so they could deliver similar results.
Before long though, the perpetual travel became exhausting, and I wanted to spend more time with my partner Greg. So I finished my involvement with that organization and entered a fabulous stage I call my “pyjama time” where I spent 9 months doing very little and thoroughly enjoying it. I was truly blessed to be in a financial position to be able to take this time to recoup and refocus before launching into the next stage of business.
These days it is fair to say I’m an entrepreneur first and a speaker second. My greatest passion is for finding the right team, the right opportunity, and making magic happen. Greg and I have a number of information marketing businesses that we enjoy growing and traveling the world to foster and to promote. One of the most well known of these is www.ShiftSpeakerTraining.com where we have an “International Community of Difference Makers” studying and implementing the steps to create a 7-figure business from their “Message”.
The business dearest to my heart is “Shift Lifestyle” a resource created specifically for women who want to design and live life on their terms. In this day and age it is becoming more and more prevalent that adults are not prepared to work day in and day out in jobs they hate to get ahead. We want it all- family, career and health. As a result we are seeing more people undergoing what I refer to as “The Lifestyle Shift”- and making conscious choices to design their life and choose work to match.
In the Agrarian Age wealth was created from the land, in the Industrial Age it was created from factories and in the cities. In the Information Age wealth is created wherever or however we like. We are limited only by imagination. It is now easier than ever before for people to create their dream lifestyle, provided they have access to the right resources in terms of education, tools, and networks. Shift Lifestyle was created to match “lifestyle-centric business owners” with the resources they need to succeed.
I’m also very proud to be the co-author of the bestellers, “Our Internet Secrets” and “The Wealth Garden”. Currently I am working on my third and fourth books, “The Lifestyle Shift” and “The Presentation Profits Blueprint” which will be available soon.